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Corps to launch new ad campaign
Staff report
Posted : Tuesday Sep 15, 2009 19:45:48 EDT
Posted : Tuesday Sep 15, 2009 19:45:48 EDT
The Marine Corps will launch a new TV advertising campaign Saturday during the Florida-Tennessee college football game on CBS, focusing on what it takes to become a Marine, recruiting command officials said.
The campaign is called “America’s Few” and is “an authentic portrayal of what it really takes for America’s youth to answer the highest calling and earn their place in a line of Marines that stretches back 233 years,” Marine officials said in a news release.
Three Marines will be featured in the campaign: Lance Cpl. Oscar Franquez Jr. of Canyon Country, Calif.; Lance Cpl. Benjamin Lee of Tulsa, Okla.; and Lance Cpl. Martin McCallum of Freeport, N.Y.
A preview of the commercial shows the U.S. Marine Corps Silent Drill Platoon performing with music building to a crescendo in the background.
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