Hot trends on the slopes
Posted : Thursday Jan 10, 2008 16:27:20 EST
We asked editors of Ski and Powder magazines to pinpoint trends in skiing. Their forecasts:
Soaring lift-ticket prices. Resorts such as Aspen and Vail, Colo., are nudging the $90 mark for a day of skiing, Powder editor Derek Taylor said. “We’re worried about it, because [skiing] already has this reputation as a country-club sport,” and the young and budget-conscious are being priced out. He said he likes value destinations such as Mount Baker Ski Area in Washington state (“great powder”), where an adult lift ticket costs $41. Look for deals on multiday, package or advance-purchase tickets, Ski editor-in-chief Kendall Hamilton said.
Programs and amenities for kids. Resorts are trying to keep young parents on the slopes instead of home minding the children, Hamilton said. “A lot of folks give up skiing when they have young kids; resorts are looking to keep skiing hassle-free.”
In December, Snowmass Mountain in Colorado opened the Treehouse Kids’ Adventure Center. The $17 million, 25,000-square-foot center is billed as unique in the ski industry. It houses seven themed interactive rooms, each designed for a certain age group (8 weeks old and up), a climbing wall, a storytelling theater and a baby-sitting service.
Colorado’s Beaver Creek Ski Resort has added a Buckaroo Express Gondola to ferry youngsters to beginners’ slopes. “Little kids in chairlifts can be difficult,” Hamilton said. “This is warmer and safer. It’s a smart thing to have.”
Ever-fatter skis and chic boutique makers. “A lot of small, independent companies” are blazing trails, Taylor said. Salt Lake City-based 4FRNT, started by young professional skiers, offers trendy freestyle and big-mountain models. Armada, co-founded by X Games champ Tanner Hall, also produces skis popular with half-pipers and hot doggers in their teens to 30s.
Company founders “couldn’t get the skis they wanted [from big brands], so now they’re making their own,” Taylor said. Their products “go better in powder and deep snow” and stand up to tough conditions.
Hamilton, too, cites the growth of “home-brewed, garage” companies that sell products in the $500 to $600 range versus $1,000 or more for high-end skis and bindings from traditional makers.
With some status-symbol models costing thousands of dollars, “skis are becoming a mode of personal expression,” he said.
The Ferrari of the ski world is the Zai Spada, handmade by Swiss craftsmen. The $5,000 skis have a granite core and incorporate titanium. “They’re sleek, like a sports car,” Hamilton said. “People buy them to enjoy the bragging rights.”
Insider ski areas. Taylor praises Revelstoke in British Columbia, formerly known as Powder Springs. It opened Dec. 22 with a new gondola that ferries skiers up Mount MacKenzie.
“It’s some of the most challenging terrain you’ll find.” He also points crowd-phobic skiers to Big Sky, Mont. “There are two resorts there, Big Sky and Moonlight Basin,” he said. They’re connected, and their combined two dozen lifts and 200-plus runs can be enjoyed on a joint daily ticket ($89 for adults). “Both are very good for all levels, for never-evers to the world’s best.”
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