Don't call it a comeback: It's been here for years. The Marine Corps' latest recruiting commercial ends with the iconic tagline, "The Few, The Proud," which was supposed to be on hiatus.

Known as "Anthem," the commercial uses computer-generated images to show famous Marine battles throughout history. It is part of the Marine Corps' "Battles Won" campaign.

"Including the tagline with the brand was the final decision made before the new TV ads entered the market," said Lt. Col. John Caldwell, a spokesman for Marine Corps Recruiting Command.

Battles Won: Anthem

All Marines, past and present, have earned their place in a culture of fighting to win. A new video, Anthem, brings fighting spirit of the Marine Corps to life through depiction of historical events. Within their epic legacy, the Marines have consistently been ready when the nation was least ready, demonstrating a tradition of fighting and winning, always with a willingness to engage and determination to defeat any enemy. Their victories and achievements, in both war and peace, on and off the field, have not only created significant moments in history for our nation, but each of those moments was a battle won.


In February, Caldwell said that the "Battles Won" commercials would not include a tagline. Instead, they would end with the word "Marines" and the Corps' eagle, globe and anchor emblem.

"'The Few, The Proud' still belongs to the Marines, along with all previous taglines used," Caldwell said at the time.  "If and when it is appropriate to meet our communication needs, it can and will be employed."

The famous tagline is meant to be "complimentary to our messages at times," and will continue to be used in advertisements, promotional materials and public service announcements, MCRC spokesman Gunnery Sgt. Justin Kronenberg explained.

"We take great pride in crafting our messages to convey our eternal story of making Marines, winning our nation's battles and developing quality citizens to our specific recruiting-related audiences," Kronenberg said on Wednesday.